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Why your small business needs a website!

According to Top Digital Agency’s 2021 Small Business Website Statistics, less than two-thirds (64%) of small businesses have a website.

So, why does your small business need a website?

 

Let’s sum this up in one sentence – It’s 2021 – having an online presence is essential!

92% of business owners believe having their website contributes effectively to their digital marketing strategy. (Iron Paper)

But seriously…if you haven’t got a website, here are a few reasons why you should.

1. A website ensures you are visible and remain competitive

If the Covid-19 pandemic taught us anything; it was that those companies who had an online presence, were already equipped to deal with the entire world going online. And those that weren’t quickly followed suit and ensured that their online presence was established – and fast!

As of January 2021, there were 4.66 billion active internet users worldwide – 59.5 percent of the global population.

Now more than ever, it is essential to have an online presence. How will your audience know if your business survived the pandemic if they can’t find any information about you online?

2. A website gives you credibility and professionalism

85% of customers trust online reviews and testimonials as much as personal recommendations. Having a website allows you to prove your credibility as a company and particularly helps with establishing your Social Proof.

Having a website means that you can showcase your products and services and provide current, detailed information that would perhaps get lost if you’re just using social media accounts.

3. Your website helps you stand out against competitors

If you are not online and your competitors are, the likelihood is that people will use your competitors. Having a website allows you to show off your company’s strengths. By building a website that is different from your competitors, you can establish yourself as a reputable, established company. 91% of customers have visited a store because of an online experience so it is essential that your website is professional, designed well, provides good UX, and has clear CTAs. Find out more about why you should invest in your website.

4. A website means you are discoverable via search engines

51% of people discover a company after using a search engine. Having a website means that you can attract new customers and continue success for your business when customer turnover occurs.

5. A website means you are accessible

People spend an average of 5 hours on their smartphones every day. According to Statista, 2020 “81% of all worldwide online traffic was generated through mobile phones.” Nowadays people can search for a company instantaneously and more and more people do so via their mobile devices. Don’t miss out on your company being at the touch of a button – literally!

6. Customers can contact you easily via a website

A website gives people an easy and instantaneous way to contact you. You can enable calling directly from the website. Adding a contact form also means you can find out more about people’s enquiries, before contacting them back. To contact The Social Desk to support your website build, contact us here or email [email protected] for more information.

Why choose The Social Desk for your website build

If the past 18 months has taught us anything, it’s that to succeed in today’s ever-evolving world, you need a fast, modern business website, that is targeting and getting through to consumers.

Our websites are built with the latest modern web technologies that guarantee to boost sales and income.

Take advantage of our amazing summer offers today and make sure you’re ahead of all your competitors.

Sign up to one of our Business Website Packages or our Silver Maintenance Package (or above) and get a year’s free hosting.

For more information on our free hosting offer, contact [email protected]

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