Paid Advertising, What is it and do I need it?

You may have heard your friends talking about paid advertising. Although it sounds amazing and it has supposedly done wonders for their business, you are still not one hundred percent sold on the idea. Well, keep reading to find out some of the wonderful benefits of paid advertising.


Paid advertising can be run on many platforms, including Facebook, Instagram, LinkedIn and Google to name but a few. And in layman’s terms, it is a cost-effective way to grow your business faster by getting your brand seen online by more of your target audience in a shorter amount of time.

The action requires the purchase of ad spots to attract internet traffic. The featured ads show up on designated websites, and marketers or companies bid against their competition for keywords that pertain to their services or products.

What has become apparent when you post on social media or launch your website it doesn’t automatically jump to the first page of google or show up on the whole of your target market’s phone straight away. It is paid advertising’s job to help with that, and get your brand seen by as many people as possible.

This is all done in the hope of acquiring more customers and selling more products. We describe this as pouring petrol over a lit flame, that’s if you already have a working business with customers buying your products. If so, then paid ads or search ads will only accelerate your growth.

Here at The Social Desk, we encourage you to become more ‘proactive’ and hunt for new customers instead of waiting for organic referrals – because when you do this you could be waking up every day to a predictable windfall of profit.

We have experience with all the leading ad platforms and can manage any size of budget, ranging from £5 a day all the way up to £10,000 a day! When we consult with you, we will ask what your business goals are, your products, and what would constitute as a win for you. From this, we will formulate a sales and marketing strategy to help you gain more customers and thus more sales.

Sound good to you? Get in touch today on [email protected] to find out how paid advertising can accelerate your business and help you gain the attention of the right customers, at the right time.

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