How to become a digital marketing specialist

What is a digital marketing specialist?

A Digital Marketing Specialist is responsible for designing, executing, and managing online marketing campaigns, across multiple marketing channels.

They focus on all areas of marketing including organic search, paid search, email marketing, social media, content marketing, and influencer marketing.

What is digital marketing? 

Digital marketing is defined as ‘Achieving marketing objectives through applying digital technologies and media.’ (Dave Chaffey, Smart Insights)

Why is Digital Marketing important?

Digital Marketing allows you to reach a broad audience. You can easily track and monitor digital marketing campaigns, therefore it makes it easy to see what is, or isn’t, working. Not only is digital marketing measurable, but it is also affordable, instant, and in real-time.

Digital Marketing has transformed how businesses promote themselves. The majority of the people have the internet literally at their fingertips, meaning that businesses need to be online and connected, for their information to be consumed readily.

How to become a digital marketing specialist

There is no defined path into digital marketing, but there are some key steps you can take to ensure you are in the optimum position to succeed.

  1. Learn the basics

Digital Marketing covers a broad spectrum of specialised fields, but the essentials are:

  • SEO
  • PPC Marketing
  • Social Media Management
  • Email Marketing

“As 93% of online experiences begin with a search engine, SEO is one of the most important elements of digital marketing that companies should be investing in.”

  1. Follow industry experts

Online content that will help you get to grips with the world of digital marketing is readily available. Follow key industry experts to help you get started. We recommend Neil Patel, Dave Chaffey, Dawn McGruer, Gary Vaynerchuk and Steven Bartlett. Follow their social media accounts and sign up for newsletters!

  1. Attend digital marketing conferences/networking events

Professional conferences or networking events give you the opportunity to learn from industry experts. You can also network and interact with like-minded digital marketing professionals. These events give you the opportunity to learn new information and make contacts.

  1. Stay up to date with current digital marketing developments

Digital Marketing is constantly evolving and developing. Whether you listen to podcasts, sign up for newsletters, or simply read content online, it is essential to make this a regular practice to ensure you stay up to date with the most current advancements in digital marketing.

  1. Get work experience or a digital marketing internship

The best way to become a successful Digital Marketing Specialist is through real, hands-on experience. Reach out to companies to see if they can offer work experience, or apply for a digital marketing internship. An internship is a perfect opportunity to experience the full mix of digital marketing – giving you the chance to experience which areas of digital marketing you like the most!

  1. Do a digital marketing qualification

When most people think of a digital marketing qualification, they immediately think they have to go to university and spend thousands of pounds achieving a degree. This is not necessarily the case (although this is a good option also!) It is also possible to achieve digital marketing qualifications with online training and the bonus is that these can be done alongside your job, so you can earn whilst you learn and apply your training to your current marketing role. We recommend Business Consort’s CIM Diploma in Professional Digital Marketing.

To find out more about becoming a Digital Marketing Specialist, get in touch.

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